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From destination social to dispersed social

A great little deck from Patricia and Steve at The Social Practice in London looking at ten trends in social media – or more acutely how social media is evolving from a destination to being everywhere....

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How Do You Solve a Problem Like LinkedIn?

For most people LinkedIn is the place to be for online professional networking, but as it continues to take on B2C aspects is the social network having an identity crisis?Since 2003, LinkedIn has been...

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Simplicity makes branding better: A video interview with Franco Xu

Following the announcement that he’d be joining Siegel+Gale, we sat down with Franco Xu, general manager, Siegel+Gale Shanghai, to discuss why he joined our strategic branding firm, the opportunities...

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